About me
Yuvaraj Srinivasan
I’m a UX strategist and product designer passionate about crafting meaningful, user-centered experiences.
With a strong foundation in visual design and a deep understanding of interactive systems, I bring ideas to life through thoughtful design, smooth animations, and responsive layouts.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. User Experience and Interface Design (UX/UI)
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Product design
Strategy and ideation
Aligning business decisions and business goals
Cross-functional collaboration
End-to-End design solution
3. Design Thinking
Responsive website design
Landing page design and optimization
Vector illustrations, iconography and color schemes
Typogaphy and visual hirarchy
4. Visual design & Branding
Brand Strategy and Identity Development
Design System and management
Vector illustrations, Typography and Color Scheme Selection
Brand storytelling and messaging
1. User Experience and Interface Design (UX/UI)
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Product design
Strategy and ideation
Aligning business decisions and business goals
Cross-functional collaboration
End-to-End design solution
3. Design Thinking
Responsive website design
Landing page design and optimization
Vector illustrations, iconography and color schemes
Typogaphy and visual hirarchy
4. Visual design & Branding
Brand Strategy and Identity Development
Design System and management
Vector illustrations, Typography and Color Scheme Selection
Brand storytelling and messaging
1. User Experience and Interface Design (UX/UI)
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Product design
Strategy and ideation
Aligning business decisions and business goals
Cross-functional collaboration
End-to-End design solution
3. Design Thinking
Responsive website design
Landing page design and optimization
Vector illustrations, iconography and color schemes
Typogaphy and visual hirarchy
4. Visual design & Branding
Brand Strategy and Identity Development
Design System and management
Vector illustrations, Typography and Color Scheme Selection
Brand storytelling and messaging
Discover My 13+ Yrs. Journey in Design
From curious creator to full-time designer for past 13+ years, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Senior UX Designer
TCS AB (Malmö, Sweden)
2019 - Present
Senior UX Designer
TCS AB (Malmö, Sweden)
2019 - Present
Senior UX Designer
TCS AB (Malmö, Sweden)
2019 - Present
Creative Lead Designer
iTech India Pvt. Ltd.,
2013 - 2019
Creative Lead Designer
iTech India Pvt. Ltd.,
2013 - 2019
Creative Lead Designer
iTech India Pvt. Ltd.,
2013 - 2019
Graphic Designer
Ilavam (e-Commerse)
2012-2013
Graphic Designer
Ilavam (e-Commerse)
2012-2013
Graphic Designer
Ilavam (e-Commerse)
2012-2013
My Tech Stack
I design with purpose. Figma helps me create clean, collaborative interfaces. Adobe keeps things smooth across platforms. Every tool I use fits the way I think and work.
Figma
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Figma
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Adobe CC
From where it all started back in 2007 in PS7 with love for design and creativity. Adobe XD, Illustrator and Photoshop being the top picks out of most others.
Adobe CC
From where it all started back in 2007 in PS7 with love for design and creativity. Adobe XD, Illustrator and Photoshop being the top picks out of most others.
Zeplin
My tool for bringing visuals into the web perfect for adding playful, interactive depth to projects. Especially for a seamless design-to-development handoffs.
Zeplin
My tool for bringing visuals into the web perfect for adding playful, interactive depth to projects. Especially for a seamless design-to-development handoffs.
Miro
My trusted solution for managing workflows, research artifacts, brainstorm, plan, and demonstrate things visually. My go-to virtual workspace to turn hand drawn notes to digital charts using AI-powered solutions
Miro
My trusted solution for managing workflows, research artifacts, brainstorm, plan, and demonstrate things visually. My go-to virtual workspace to turn hand drawn notes to digital charts using AI-powered solutions
Invision
Speical mention as this was my first cloud based interactive prototype worktool where i drew my first prototype
Invision
Speical mention as this was my first cloud based interactive prototype worktool where i drew my first prototype
Ai - Begining of the future
I believe AI is transforming UX design. Enabling faster, data-driven decision-making by providing automated insights from user feedback and testing.
Ai - Begining of the future
I believe AI is transforming UX design. Enabling faster, data-driven decision-making by providing automated insights from user feedback and testing.
Your Favourite is Mine too!
As a self-taught designer, I thrive on learning new tools quickly and applying them effectively in real-world projects. Whether it's design, prototyping, or product development. if there's a tool that helps, I’ll master it. Just name it!
Your Favourite is Mine too!
As a self-taught designer, I thrive on learning new tools quickly and applying them effectively in real-world projects. Whether it's design, prototyping, or product development. if there's a tool that helps, I’ll master it. Just name it!
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
New release
Preview
About me
Yuvaraj Srinivasan
I’m a UX strategist and product designer passionate about crafting meaningful, user-centered experiences.
With a strong foundation in visual design and a deep understanding of interactive systems, I bring ideas to life through thoughtful design, smooth animations, and responsive layouts.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. User Experience and Interface Design (UX/UI)
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Product design
Strategy and ideation
Aligning business decisions and business goals
Cross-functional collaboration
End-to-End design solution
3. Design Thinking
Responsive website design
Landing page design and optimization
Vector illustrations, iconography and color schemes
Typogaphy and visual hirarchy
4. Visual design & Branding
Brand Strategy and Identity Development
Design System and management
Vector illustrations, Typography and Color Scheme Selection
Brand storytelling and messaging
1. User Experience and Interface Design (UX/UI)
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Product design
Strategy and ideation
Aligning business decisions and business goals
Cross-functional collaboration
End-to-End design solution
3. Design Thinking
Responsive website design
Landing page design and optimization
Vector illustrations, iconography and color schemes
Typogaphy and visual hirarchy
4. Visual design & Branding
Brand Strategy and Identity Development
Design System and management
Vector illustrations, Typography and Color Scheme Selection
Brand storytelling and messaging
1. User Experience and Interface Design (UX/UI)
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Product design
Strategy and ideation
Aligning business decisions and business goals
Cross-functional collaboration
End-to-End design solution
3. Design Thinking
Responsive website design
Landing page design and optimization
Vector illustrations, iconography and color schemes
Typogaphy and visual hirarchy
4. Visual design & Branding
Brand Strategy and Identity Development
Design System and management
Vector illustrations, Typography and Color Scheme Selection
Brand storytelling and messaging
Discover My 13+ Yrs. Journey in Design
From curious creator to full-time designer for past 13+ years, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Senior UX Designer
TCS AB (Malmö, Sweden)
2019 - Present
Senior UX Designer
TCS AB (Malmö, Sweden)
2019 - Present
Senior UX Designer
TCS AB (Malmö, Sweden)
2019 - Present
Creative Lead Designer
iTech India Pvt. Ltd.,
2013 - 2019
Creative Lead Designer
iTech India Pvt. Ltd.,
2013 - 2019
Creative Lead Designer
iTech India Pvt. Ltd.,
2013 - 2019
Graphic Designer
Ilavam (e-Commerse)
2012-2013
Graphic Designer
Ilavam (e-Commerse)
2012-2013
Graphic Designer
Ilavam (e-Commerse)
2012-2013
My Tech Stack
I design with purpose. Figma helps me create clean, collaborative interfaces. Adobe keeps things smooth across platforms. Every tool I use fits the way I think and work.
Figma
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Figma
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Adobe CC
From where it all started back in 2007 in PS7 with love for design and creativity. Adobe XD, Illustrator and Photoshop being the top picks out of most others.
Adobe CC
From where it all started back in 2007 in PS7 with love for design and creativity. Adobe XD, Illustrator and Photoshop being the top picks out of most others.
Zeplin
My tool for bringing visuals into the web perfect for adding playful, interactive depth to projects. Especially for a seamless design-to-development handoffs.
Zeplin
My tool for bringing visuals into the web perfect for adding playful, interactive depth to projects. Especially for a seamless design-to-development handoffs.
Miro
My trusted solution for managing workflows, research artifacts, brainstorm, plan, and demonstrate things visually. My go-to virtual workspace to turn hand drawn notes to digital charts using AI-powered solutions
Miro
My trusted solution for managing workflows, research artifacts, brainstorm, plan, and demonstrate things visually. My go-to virtual workspace to turn hand drawn notes to digital charts using AI-powered solutions
Invision
Speical mention as this was my first cloud based interactive prototype worktool where i drew my first prototype
Invision
Speical mention as this was my first cloud based interactive prototype worktool where i drew my first prototype
Ai - Begining of the future
I believe AI is transforming UX design. Enabling faster, data-driven decision-making by providing automated insights from user feedback and testing.
Ai - Begining of the future
I believe AI is transforming UX design. Enabling faster, data-driven decision-making by providing automated insights from user feedback and testing.
Your Favourite is Mine too!
As a self-taught designer, I thrive on learning new tools quickly and applying them effectively in real-world projects. Whether it's design, prototyping, or product development. if there's a tool that helps, I’ll master it. Just name it!
Your Favourite is Mine too!
As a self-taught designer, I thrive on learning new tools quickly and applying them effectively in real-world projects. Whether it's design, prototyping, or product development. if there's a tool that helps, I’ll master it. Just name it!
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
New release
Preview
About me
Yuvaraj Srinivasan
I’m a UX strategist and product designer passionate about crafting meaningful, user-centered experiences.
With a strong foundation in visual design and a deep understanding of interactive systems, I bring ideas to life through thoughtful design, smooth animations, and responsive layouts.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. User Experience and Interface Design (UX/UI)
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Product design
Strategy and ideation
Aligning business decisions and business goals
Cross-functional collaboration
End-to-End design solution
3. Design Thinking
Responsive website design
Landing page design and optimization
Vector illustrations, iconography and color schemes
Typogaphy and visual hirarchy
4. Visual design & Branding
Brand Strategy and Identity Development
Design System and management
Vector illustrations, Typography and Color Scheme Selection
Brand storytelling and messaging
1. User Experience and Interface Design (UX/UI)
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Product design
Strategy and ideation
Aligning business decisions and business goals
Cross-functional collaboration
End-to-End design solution
3. Design Thinking
Responsive website design
Landing page design and optimization
Vector illustrations, iconography and color schemes
Typogaphy and visual hirarchy
4. Visual design & Branding
Brand Strategy and Identity Development
Design System and management
Vector illustrations, Typography and Color Scheme Selection
Brand storytelling and messaging
1. User Experience and Interface Design (UX/UI)
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Product design
Strategy and ideation
Aligning business decisions and business goals
Cross-functional collaboration
End-to-End design solution
3. Design Thinking
Responsive website design
Landing page design and optimization
Vector illustrations, iconography and color schemes
Typogaphy and visual hirarchy
4. Visual design & Branding
Brand Strategy and Identity Development
Design System and management
Vector illustrations, Typography and Color Scheme Selection
Brand storytelling and messaging
Discover My 13+ Yrs. Journey in Design
From curious creator to full-time designer for past 13+ years, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Senior UX Designer
TCS AB (Malmö, Sweden)
2019 - Present
Senior UX Designer
TCS AB (Malmö, Sweden)
2019 - Present
Senior UX Designer
TCS AB (Malmö, Sweden)
2019 - Present
Creative Lead Designer
iTech India Pvt. Ltd.,
2013 - 2019
Creative Lead Designer
iTech India Pvt. Ltd.,
2013 - 2019
Creative Lead Designer
iTech India Pvt. Ltd.,
2013 - 2019
Graphic Designer
Ilavam (e-Commerse)
2012-2013
Graphic Designer
Ilavam (e-Commerse)
2012-2013
Graphic Designer
Ilavam (e-Commerse)
2012-2013
My Tech Stack
I design with purpose. Figma helps me create clean, collaborative interfaces. Adobe keeps things smooth across platforms. Every tool I use fits the way I think and work.
Figma
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Figma
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Adobe CC
From where it all started back in 2007 in PS7 with love for design and creativity. Adobe XD, Illustrator and Photoshop being the top picks out of most others.
Adobe CC
From where it all started back in 2007 in PS7 with love for design and creativity. Adobe XD, Illustrator and Photoshop being the top picks out of most others.
Zeplin
My tool for bringing visuals into the web perfect for adding playful, interactive depth to projects. Especially for a seamless design-to-development handoffs.
Zeplin
My tool for bringing visuals into the web perfect for adding playful, interactive depth to projects. Especially for a seamless design-to-development handoffs.
Miro
My trusted solution for managing workflows, research artifacts, brainstorm, plan, and demonstrate things visually. My go-to virtual workspace to turn hand drawn notes to digital charts using AI-powered solutions
Miro
My trusted solution for managing workflows, research artifacts, brainstorm, plan, and demonstrate things visually. My go-to virtual workspace to turn hand drawn notes to digital charts using AI-powered solutions
Invision
Speical mention as this was my first cloud based interactive prototype worktool where i drew my first prototype
Invision
Speical mention as this was my first cloud based interactive prototype worktool where i drew my first prototype
Ai - Begining of the future
I believe AI is transforming UX design. Enabling faster, data-driven decision-making by providing automated insights from user feedback and testing.
Ai - Begining of the future
I believe AI is transforming UX design. Enabling faster, data-driven decision-making by providing automated insights from user feedback and testing.
Your Favourite is Mine too!
As a self-taught designer, I thrive on learning new tools quickly and applying them effectively in real-world projects. Whether it's design, prototyping, or product development. if there's a tool that helps, I’ll master it. Just name it!
Your Favourite is Mine too!
As a self-taught designer, I thrive on learning new tools quickly and applying them effectively in real-world projects. Whether it's design, prototyping, or product development. if there's a tool that helps, I’ll master it. Just name it!
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
New release
Preview